Comparison
Auction Now vs Auction Today (Apex Apps) for Shopify
Auction Today is a subscription Shopify auction app with a free plan limited to one auction and paid plans from $9 to $60 per month; Auction Now has no subscription and charges a 5% success fee only on paid auction sales, which is cheaper below roughly $700 of monthly auction sales and more expensive above it.
Pick Auction Now if…
- You're starting out or your auction volume is irregular.
- You want branded bidder emails and combined shipping without paying for a higher tier.
- You want to pay only when an auction actually sells.
Pick Auction Today if…
- You run high, steady auction volume (well over $1,000/month) and want a flat cost.
- You need Make an Offer, penny auctions, or buyer deposits.
- You want Klaviyo, Mailchimp, or HubSpot integrations on the higher plans.
Pricing
Auction Now
- Free to install, no monthly plan
- 5% success fee on the final bid, charged only when the winner pays
- Unlimited auctions, unlimited bidder emails
- No fee on unsold or unpaid auctions, shipping, or tax
Auction Today
- Free: 1 auction
- Starter $9/mo: 15 auctions, bulk creation
- Pro $35/mo: unlimited auctions, email notifications, integrations
- Enterprise $60/mo: custom email templates, approved bidders, CSV import, API, buyer deposit
Break-even: a $35 Pro plan equals a 5% fee on $700 of monthly auction sales. Below that Auction Now costs less; above it a subscription does.
Feature comparison
| Feature | Auction Now | Auction Today |
|---|---|---|
| Soft close / anti-sniping | Yes, adjustable | Yes (popcorn bidding) |
| Proxy (max) bidding | Yes | Yes |
| Branded emails from your store | Yes, unlimited, all plans | Pro plan and up |
| Automatic combined shipping | Yes | Single invoice for multiple wins |
| Next-bidder fallback if winner doesn't pay | Yes | Not listed |
| Bulk auction creation | Yes | Starter plan and up |
| One-click relist | Yes | Not listed |
| Built for Shopify badge | Yes | Yes |
Auction Today is the most-reviewed auction app on the Shopify App Store, with a broad feature set that includes Make an Offer, penny auctions, and buyer deposits. Auction Now is narrower on purpose: timed product auctions, done well, priced so you only pay when you sell.
What a month costs
| Monthly auction sales | Auction Today Pro ($35) | Auction Now (5%) |
|---|---|---|
| $200 | $35 | $10 |
| $700 | $35 | $35 |
| $2,000 | $35 | $100 |
| $5,000 | $35 | $250 |
If you consistently clear $700+ a month in auction sales, a subscription is cheaper on paper. Weigh that against what the tiers include: on Auction Today, email notifications start at Pro and custom email templates at Enterprise ($60). Auction Now includes branded bidder emails, combined shipping, and next-bidder fallback for everyone.
Feature philosophy
Auction Today ships many auction types (penny, popcorn, Make an Offer). Auction Now focuses on the standard timed auction with soft close and proxy bidding, plus the operations around it: draft orders, combined shipping, unpaid-winner handling, relisting. If you need a niche format, pick the app that has it. If you need the ordinary format to run smoothly, that's what we build.
Free to install. No monthly fee — a 5% success fee only when an auction sells.
Install on ShopifySources (checked 2026-09-19): Auction Today on the Shopify App Store. Competitor pricing and features change; if something here is out of date, email us and we'll fix it.