Guides
How to run auctions on Shopify
Short, practical guides written by the team that builds Auction Now. Start with the walkthrough, then go deep on pricing and bidding mechanics.
Getting started
How to run an auction on Shopify (step by step)
A complete walkthrough of running product auctions on a Shopify store: choosing an app, setting up your first auction, handling bidders, and getting paid.
9 min read
Moving from Whatnot to auctions on your own Shopify store
Why sellers add their own store alongside Whatnot, what changes, and how to keep the auction format your buyers like without the marketplace fees.
6 min read
Bidding mechanics
What is soft close (popcorn) bidding, and why it matters
Soft close extends an auction when a late bid arrives so snipers can't win in the final second. Here's how it works and how Auction Now implements it.
4 min read
Proxy bidding (max bids) explained for Shopify sellers
How max bids work, why they help both bidders and sellers, and how Auction Now's automatic bidding resolves competing max bids.
4 min read
Auction bid increments: how they work and how to set them
Why bid increments scale with price, Auction Now's default increment table, and when to customise it.
3 min read
Auction strategy
How to price an auction: starting bids and reserves
Low start or high start? Reserve or no reserve? A practical pricing framework for Shopify merchants running product auctions.
6 min read
How long should an online auction run?
Three days, seven days, or a one-hour flash auction? How auction length affects bids, closing prices, and your workload.
4 min read
Operations
Combined shipping for auction winners on Shopify
How to let a bidder who wins several auctions pay once and receive one package, and how Auction Now automates it.
3 min read
What to do when an auction winner doesn't pay
Non-paying winners are the biggest operational headache in online auctions. Here's how to prevent them and how Auction Now handles them automatically.
4 min read
Run your first auction on Shopify today
Free to install. No monthly fee — a 5% success fee only when an auction sells.
Rated 4.7 / 5 on the Shopify App Store · Built for Shopify