Comparison
Auction Now vs Webkul Product Auction for Shopify
Webkul Product Auction is a long-running subscription auction app for Shopify with a free plan limited to one live auction and paid plans from $15 to $40 per month; Auction Now has no subscription and charges 5% only when an auction sells and is paid.
Pick Auction Now if…
- You want to try auctions without committing to a monthly plan.
- You want a modern slide-to-bid widget and branded emails on every plan.
- You want automatic combined shipping and next-bidder fallback included.
Pick Webkul Product Auction if…
- You run hundreds of concurrent auctions and want a flat monthly cost.
- You need CSV bulk import, an auction API, or WhatsApp/SMS notifications.
- You use Webkul's multivendor marketplace app and want them to work together.
Pricing
Auction Now
- Free to install, no monthly plan
- 5% success fee on the final bid, charged only when the winner pays
- Unlimited auctions, unlimited bidder emails
- No fee on unsold or unpaid auctions, shipping, or tax
Webkul Product Auction
- Free: 1 live auction at a time
- Starter $15/mo: unlimited auctions, auto winner declaration
- Growth $30/mo: 500 concurrent auctions, auto-charge winner
- Pro $40/mo: adds auction API
Break-even: Starter at $15 equals a 5% fee on $300/month of auction sales; Pro at $40 equals $800/month.
Feature comparison
| Feature | Auction Now | Webkul Product Auction |
|---|---|---|
| Soft close / anti-sniping | Yes, adjustable | Yes (popcorn bidding) |
| Proxy (max) bidding | Yes | Yes |
| Branded emails from your store | Yes, unlimited, all plans | SMTP / mail configuration |
| Automatic combined shipping | Yes | Not listed |
| Next-bidder fallback if winner doesn't pay | Yes | Winner expiration window (Starter+) |
| Bulk auction creation | Yes | CSV bulk upload |
| One-click relist | Yes | Not listed |
| Built for Shopify badge | Yes | No |
Webkul's Product Auction has been on the App Store since 2016 and has the most extensive option list of any auction app: CSV import, penny auctions, joining fees, WhatsApp notifications, an API. That breadth comes with an admin that takes some learning. Auction Now trades breadth for a setup that takes minutes and pricing that starts at zero.
What a month costs
| Monthly auction sales | Webkul Starter ($15) | Webkul Pro ($40) | Auction Now (5%) |
|---|---|---|---|
| $200 | $15 | $40 | $10 |
| $800 | $15 | $40 | $40 |
| $3,000 | $15 | $40 | $150 |
High-volume sellers save with a subscription. Occasional and seasonal sellers save with a success fee. Auction Now's bet is that most merchants adding auctions to an existing store are in the second group.
Bidder experience
Auction Now's widget is a single slide-to-bid control that shows the next increment, the countdown, and the masked high bidder. Bidders sign in with their Shopify customer account; there's no separate registration. Outbid, ending-soon, and daily summary emails come from your store's name and branding on every plan.
Free to install. No monthly fee — a 5% success fee only when an auction sells.
Install on ShopifySources (checked 2026-09-19): Webkul Product Auction on the Shopify App Store. Competitor pricing and features change; if something here is out of date, email us and we'll fix it.